New Common Places

New common places are those that speak the language of the present, where globalization and loss of geographic identity are about to erase the memory of the places of nature and tradition, already protected and shown as rare commodities.

The photographs in "New Landscape" do not speak of the colors of the sky, water and earth, but rather of the forms and objects (houses, cars, buildings) that man has placed on the land, sometimes creating a break with the naturalistic element, sometimes simply to testify to his presence, his passage, his being a colonizer; in any case, interrupting the thread that binds the environment to the specific geographical place, and sometimes creating those "non-places" (spaces of anonymity, according to Marc Augé's definition) where the forms of the global win out over those of the local.

Depersonalization, repetitiveness, the absence of identity and geography, do not represent in this view negative elements, but are descriptive of the present time. The iconic forms of the new common places (logos, symbols, brands, materials, architecture) become familiar: common objects that subliminally become part of one's experience.